Several years ago I worked in the web hosting industry, and witnessed first hand the scramble to get hold of premium domain names. These days you can buy a domain for next to nothing – in the beginning they were over £100 a year. Last year it was reported that all four and five letter words in the English language were now registered as domain names. The resale market bucks the recession as well, with domains like toys.com and sex.com selling for millions.
Social media has hit the big time in the last couple of years. First Facebook, and now Twitter are being used by hundreds of thousands of users. With real-time search hitting Twitter you can see what people are commenting about instantly – I’m always checking for useful photography hints and equipment reviews.
You can see how important this will be as a marketing and business tool in the future. So my question is how prepared are you? Have you reserved your personal and business name on Twitter? If not now is the time to do it. I’ve even reserved Twitter names for my sons now just in case..