35mmNikon announced today that they are launching a new 35mm f/1.8 lens.

I’m always pleased to see a new quality lens launched, but I’m a little puzzled why we’re seeing a DX version of this lens rather than more specific full frame lenses. There is a certain argument towards this; allowing for the DX crop factor (1.5x) the 35mm becomes 52.5mm, close to the 50mm holy grail on full frame. For the uninitiated, 50mm is the focal distance that most closely matches the human field of view. What you see is what you get is becoming more than just a computer term.

Is Nikon missing the point with this lens? The last six months has seen Nikon focus on producing quality FX (full frame) digital cameras in the shape of the D700 and D3X. The D90 has taken a different tack by introducing digital. But with all the new FX bodies we haven’t seen lenses (50mm f/1.4 accepted) that really cater for FX users.

The 18-200 AF-S lens is hailed as an all-in-one lens if you have a D300, but nothing comes close with FX. Surely there’s a carrot needed to tempt those high-end amateurs into full frame without having to compromise on glass or invest in the three pro-spec options available.

Of more recent interest is the imminent launch of the new Nikon D400. Hotly anticipated of late, and confirmed by the number of D400 guide books that are revealed by a book search on Amazon. If the specs are to be believed, we’re in for a 24mp DX camera with full HD video capability – convergence is hitting us right between the eyes.

Closer to home, Amateur photographer awarded the D700 their Product of the Year award. Always gives you a warm glow inside when that happens – it somehow makes your choice justified!